The Basics Of Search Engine Marketing

By Abraham Joseph


If you're a total newbie to Search Engine Marketing, you should know that it's a type of marketing method that relies heavily on keywords to reach out to potential customers. It's no secret that people search for things online using keywords that they'd type in Google's search engine.



It is a fact that people use Google and other search engines to look for anything online. However, different people have different intentions when doing their search. While some people are merely looking for information, some people are actually looking for information about specific products BECAUSE they want to buy them.

Search Engine Marketing is basically about building web pages around certain keywords, making sure that the content contains exactly what the searcher is looking for.

However, there are keywords where the buyer wants to buy something but wants information that would reinforce his or her decision. These keywords are called buyers keywords. And if you target these keywords, you will make a lot of money. There are several ways to mine for these keywords. You can use the Google Keyword Planner Tool or you can use a paid keyword tool. You can also type in a seed keyword and copy and paste the suggested keywords.

But for us, however, if you really want to make money with Search Engine Marketing, the first skill you need to master is that of keyword research.

Not all keywords are created alike and there are so-called buyer keywords where people are looking forward to buy something. Find these keywords and you will earn a lot of money, or at least some.




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