A couple of months ago, I commented on the idea of the Tweet-a-Coffee program that Starbucks implemented. On the surface, I thought that it was a great move to make, especially when considering the idea that it would be an easy way for individuals to give small gift cards to their friends and family members. However, it's been quite some time since said implementation, so how can a Long Island social media agency comment on it now? It seems like the results have been, to some degree, positive.
According to an article on Mashable, Tweet-a-Coffee was able to result in $180,000 worth of purchases since the day it came about. Keyhole was able to uncover this type of information while tracking the activity tied to the Twitter handle known as @tweetacoffee. If you would like to know, the purchases stated were done on the part of 27,000 fans. A total of 34 percent of those individuals were able to make multiple purchases as well, so it's clear that there is appeal to be seen.
While $180,000 is a strong outcome, the truth of the matter is that is a moderately respectable amount, according to any Long Island social media agency. Thirty-two percent of the $180,000 made over the course of time came about during the first day, which can lead one to believe that this program is nothing short of a novelty for Starbucks. However, is this necessarily the case? If you were to focus on firms along the lines of fishbat, there are more details to take into account.
While Tweet-a-Coffee did not become the surefire success that Starbucks might have wanted it to be, does that necessarily mean that it should be done away with? I think that it is good that this program is put into place, since it will be able to bring about results over longer stretches of time. After all, think about how popular gift cards, in general, are when it comes to the holidays. With this in mind, there is a level of potential that can be cited by any Long Island social media agency that has been proven reputable.
With all of this being said, Tweet-a-Coffee is not exactly the kind of program that is going to be able to set the world on fire. In fact, I think that it is a more niche program that not everyone is going to be utilize, no matter how much they enjoy Starbucks products. However, the level of potential to be seen with this concept is an idea that I do not think that anyone can overlook. For the holidays, in particular, I am sure that Tweet-a-Coffee will be put to use.
According to an article on Mashable, Tweet-a-Coffee was able to result in $180,000 worth of purchases since the day it came about. Keyhole was able to uncover this type of information while tracking the activity tied to the Twitter handle known as @tweetacoffee. If you would like to know, the purchases stated were done on the part of 27,000 fans. A total of 34 percent of those individuals were able to make multiple purchases as well, so it's clear that there is appeal to be seen.
While $180,000 is a strong outcome, the truth of the matter is that is a moderately respectable amount, according to any Long Island social media agency. Thirty-two percent of the $180,000 made over the course of time came about during the first day, which can lead one to believe that this program is nothing short of a novelty for Starbucks. However, is this necessarily the case? If you were to focus on firms along the lines of fishbat, there are more details to take into account.
While Tweet-a-Coffee did not become the surefire success that Starbucks might have wanted it to be, does that necessarily mean that it should be done away with? I think that it is good that this program is put into place, since it will be able to bring about results over longer stretches of time. After all, think about how popular gift cards, in general, are when it comes to the holidays. With this in mind, there is a level of potential that can be cited by any Long Island social media agency that has been proven reputable.
With all of this being said, Tweet-a-Coffee is not exactly the kind of program that is going to be able to set the world on fire. In fact, I think that it is a more niche program that not everyone is going to be utilize, no matter how much they enjoy Starbucks products. However, the level of potential to be seen with this concept is an idea that I do not think that anyone can overlook. For the holidays, in particular, I am sure that Tweet-a-Coffee will be put to use.
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