From what I have seen, outdoor advertising can have a tremendous impact on a brand, provided it is done the right way. It should be the case, seeing as how this is the location where people are going to be most likely to stop and turn towards a graphic that can capture their attention. In this case, bus wraps have more than been able to do this in the past. That being said, how has this level of advertising been done in order to advertise travel to London?
According to an article on the Drum, a new advertising campaign has been put forth in order to showcase the idea of travel to London. A promotional organization by the name of London & Partners was behind said campaign and it was done in order to show the location's greatest attractions. For those who live in the UK, there will be many locations in which these ads will be shown around Clear Channel sites. The idea of outdoor marketing is a strong one, which has been proven in the past.
Companies like JMR Graphics are tremendous for a number of reasons, one of them being the litany of messages that are seen across the board. Bus wraps have been put to use for companies in the past and they have benefited from the way that they have been able to draw in a strong audience. Wouldn't the same apply to those ads that seem to promote certain locations, too? After seeing the work done by London & Partners, I believe this to be the case.
Keep in mind that this level of advertising does not only apply to one group of people but several. Everyone has to be appealed to when it comes to these messages, which is the goal of outdoor marketing in general. Provided the messages are constructed well enough, I have to believe that these will more than stand as the case. There are many high spots of London and the ability to showcase these will help to make the efforts of London & Partners stand out that much more.
There are many landmarks to take into account - whether it is a matter of shopping, monuments, or what have you - when talking about London. In fact, each of them can be highlighted through outdoor marketing, which is exactly what London & Partners did with its own campaign. Why not bring the message to the masses that these features are ones to look out for? In my opinion, those who reside within the UK will be hard-pressed to ignore the many different features which will be on display.
According to an article on the Drum, a new advertising campaign has been put forth in order to showcase the idea of travel to London. A promotional organization by the name of London & Partners was behind said campaign and it was done in order to show the location's greatest attractions. For those who live in the UK, there will be many locations in which these ads will be shown around Clear Channel sites. The idea of outdoor marketing is a strong one, which has been proven in the past.
Companies like JMR Graphics are tremendous for a number of reasons, one of them being the litany of messages that are seen across the board. Bus wraps have been put to use for companies in the past and they have benefited from the way that they have been able to draw in a strong audience. Wouldn't the same apply to those ads that seem to promote certain locations, too? After seeing the work done by London & Partners, I believe this to be the case.
Keep in mind that this level of advertising does not only apply to one group of people but several. Everyone has to be appealed to when it comes to these messages, which is the goal of outdoor marketing in general. Provided the messages are constructed well enough, I have to believe that these will more than stand as the case. There are many high spots of London and the ability to showcase these will help to make the efforts of London & Partners stand out that much more.
There are many landmarks to take into account - whether it is a matter of shopping, monuments, or what have you - when talking about London. In fact, each of them can be highlighted through outdoor marketing, which is exactly what London & Partners did with its own campaign. Why not bring the message to the masses that these features are ones to look out for? In my opinion, those who reside within the UK will be hard-pressed to ignore the many different features which will be on display.
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